Lead Generation

WE OFFER

Innprofix Lead Generation

When it comes to lead generation, we understand that both volume and quality are highly important. Volumes help you meet targets while high quality leads, to help maximize ROI for Sales & Marketing activities, reducing the amount of time spent nurturing and following-up on unproductive leads, and by ensuring an overall higher conversion rate.

Getting a marketing qualified lead makes it easier for you to sift through the dirt. We identify MQLs to ensure that your sales and marketing team are both focused on a set of prospects who meet specific criteria.

  • Marketing Qualified Lead
  • B2B Lead Genration
FEATURED

Marketing Qualified Lead

Marketing qualified leads (MQL) are typically at the wide end of the sales funnel and are defined as leads which have a higher conversion potential as per defined marketing parameters. Usually, these prospects have the required demographic and behavioral attributes that match defined buyer personas and have shown interest in the product or service which means they could be genuinely looking to make a purchase down the line.
What Is

B2B lead generation

What is B2B lead generation? It is one of the 1st parts of the marketing funnel or sales activity. Its main focus is to collect a prospective buyer’s name, email, company info, job title & sometimes associate their intent to purchase your company’s product or service.

This is when the MQL has been vetted, qualified, and gauged for inside sales readiness. Which means the prospect has shown a clear interest in receiving a call back from an inside sales rep.